It’s completely natural to fear what you don’t know. What you’re not comfortable with. Several years ago, for me, one of those things was headshots. “I hate them,” I’d say. Hard to believe because now I’d do them everyday of the week and twice on Sunday. Understandably, I was comfortable with natural light, outdoor, family portraiture. But as I’ve learned to read and understand light and not only work with it in its natural state but also its artificial, on-camera/off-camera, bounced, diffused, soft boxed and umbrellaed states, I’ve fallen in love with all commercial work. Headshots, website candids, yoga and actor portfolios and more. Don’t get me wrong, I still believe the majority of the these look best when done with natural light. But understanding the ability of light, in its many forms, opens up countless opportunities for making great photography.
So, a couple of months ago, when a childhood friend came to me and asked me to create custom photography for his growing asset management firm’s new website, I jumped. I worked with great people in their natural business environment and the results were more than I could have hoped. And as soon as the new website launches, you bet your ass I’ll be showing it off.